Central University of Kerala

Central University of Kerala Administration Vice Chancellor

Vice Chancellor 
 VC New

Prof H Venkateshwarlu
Vice Chancellor, Central University of Kerala

Prof. H. Venkateshwarlu has started his innings of Vice-Chancellorship at the Central University of Kerala on 14 August 2020, having previously served as the Professor of Commerce in Osmania University, Hyderabad for 25 years.
A marketing management expert, Prof. Venkateshwarlu is a recipient of M.Com., M.Phil. and Ph.D. degrees with excellent academic track records. His research specialization is in Marketing Management in Public Enterprises, consumer behaviour and digital commerce with specific accent on state-of-the-art planning and enactment. He has written extensively on business communication, marketing management, emerging trends in the banking sector and supply chain management and authored 10 books.
Prof. Venkateshwarlu’s enthusiasm and commitment to teaching won him many accolades such as the Best Teacher Award from the Govt. of Andhra Pradesh in 2010. He was a recipient of ICSSR Teacher Fellow too. ‘Prerana’ – a student awareness and motivation programme which bagged prodigious laurels across Telangana State for 2 decades – is the brain child of him, who believes in student facilitation, motivation and support.
Having promoted to professorship at a very young age in 1994, and being one of the senior most professors in the country today, his 36 years of the University service spans with an amazing role as the Special Officer of Osmania University during its Centenary Celebrations, as the Director of PGRR Centre for Distance Education, as the Dean of the College Development Council, as the Coordinator of DRS- I &II of UGC-SAP from 2004 to 2014, as the Principal of UCC&BM College OU and OU PG College Nalgonda. He also served as the Dean, Faculty of Commerce, Head, Department of Commerce, and the Chairman, Board of Studies in Commerce of Osmania University.
During the Centenary Celebrations of Osmania University in 2016, in which Shri Pranab Mukherji, the then honourable President of India graced the occasion with his esteem visit as the chief guest, Prof. Venkateshwarlu successfully organized the All India Vice Chancellors’ Conference and the International and National Alumni Meet.
Prof. Venkateshwarlu served the prestigious position of the Executive Vice President of the Indian Commerce Association for 9 years and later as the President of ICA. He was a Joint Director of the National Akademi of Development, Hyderabad. He successfully guided 25 research scholars at the doctoral level and 5 at the M.Phil. level, and 6 are still working under his supervision for doctorate. Prof. Venkateshwarlu delivered lectures and presented research papers in Las Vegas, USA; and in the International Scientific Conference on Economic & Social Development, Paris, France. He delivered lectures all over the country in about 50 universities. He has a passion for research. He contributed 30 research articles in a number of prestigious journals and also held the position of the Editorial Advisor to the Indian Journal of Commerce.
Prof. Venkateshwarlu visited many prestigious American Universities like Stanford University, Wharton Business School, Princeton University, and San Diego University. He acted as the subject matter expert for University Grants Commission, AICTE and UPSC and he was a member of the Board of Studies of Commerce and Management Departments for more than two dozen universities of India.
The Central University of Kerala is known all over the country as a centre of excellence and a highly sought after educational institution. He took the charge of the Vice Chancellor of the CUK with the note of declaration that “Aim High and Achieve Maximum.”


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Central University of Kerala Administration Vice Chancellor